![]() ![]() Despite the risks associated with t he huge market for sparkling waters (one valued at almost $30 billion per Grand View Research), Aura Bora certainly has thrived. While some of the Sharks seemed reluctant to take things nationally, the beverage line is now sold in over 2,500 stores and has raised millions from investors. The company has been doing so well, in fact, that Paul and Maddie Voge were even featured in Forbes 2022 30 under 30. ![]() ![]() In November 2022, the company added a green bean casserole-flavored seltzer water to its lineup (via Twitter). In fact, the business owners are still adding to the sparkling water space even as their company flourishes. Once unimpressed by the boring traditional flavors of sparkling water, Paul and Maddie Voge have now had the chance to experiment with and share their own brand's unique flavors with the world. This funding helped us restock inventory for our contracts with retailers including Whole Foods, Sprouts Farmers Market, and Fresh Thyme.Per the company's website, the sparkling water brand is still going strong well into 2023, continuing to roll out exciting flavors and fresh promotions each month. In 2021, we raised $2 million in seed funding Now if we see the weather is changing, we hold onto the shipments and tell customers that they'll arrive the next week once the temperature rises a little. We immediately started replacing the cans and made a strategy to hold future orders if the temperature were to drop again. Waking up to an inbox flooded with emails from folks who love our brand saying that their cans had exploded was definitely our most challenging day so far. Some customers in Texas said the cans delivered on their doorstep were so cold they'd turned into slushies. In February 2021, cold weather caused a deep freeze across several regions where we ship Aura Bora waters, which made our cans explode in the back of delivery trucks due to the dramatic drops in temperature. Voge says growing the business during the pandemic has been challenging at times. When the program aired in January 2021, we did more in revenue on our website on that day alone than we'd done previously in the entire history of our site. ![]() Robert Herjavec loved our pitch the most and invested $200,000 in our business. When we went on, we got amazing reactions. We watched more than 100 episodes of the show to help prepare for our pitch. There were also fun surprises during the pandemic, such as when we were invited to film an episode for 'Shark Tank' in summer 2020Īfter we received an email from the TV show's producer asking if we wanted to take part, Paul and I immediately went into overdrive. While more solidified brands may have struggled with the rise in costs, we were still young and flexible enough to factor these changes into our business plan and expenses. Deliveries were also hit as the trucking companies needed to give up their space to emergency items.ĭespite these challenges, we still managed to fulfil our orders and our deliveries always got to their destination, even if they were slightly delayed.īut being a new brand actually helped us, particularly when the pandemic created a rise in costs for everything from ingredients to shipping. Due to supply chain issues, aluminium was difficult to get at one point, so we also had concerns about whether we'd be able to have enough cans from the factories who worked with us to fill our inventory. Most shoppers were getting the essentials and going home. When the pandemic began, people stopped shopping for impulse buys or to try new things Then a few months later, the pandemic hit and everything changed. Instead of taking our cans to trade shows in Colorado, we began throwing samples in the trunk of our Subaru and knocking on doors of health food stores in San Francisco. Paul worked full-time for Aura Bora, while I worked for the brand in the evening and on weekends. However, I'd just gotten a new marketing job at a tech firm in San Francisco, so we moved to the Bay Area. In summer 2019, Paul decided to take the leap and leave his job at a venture capital firm. Luckily, other startup owners we met were very generous at answering any of our questions. We didn't know how to make legal nutrition labels, where to get barcodes from, or why grocery stores charged us to be on their shelves. It often indicates a user profile.Īura Bora's flavors include Basil Berry, Lemongrass Coconut, and Peppermint Watermelon.Įvery day was a learning curve. Account icon An icon in the shape of a person's head and shoulders. ![]()
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